May 1st 12 Posted by Bob Sevier

All Blogged up and Nowhere to Go

We are so excited about audience-generated content. It implies engagement and involvement and all kinds of great things. But there is a dark side, too. Andrew Keen, in The Cult of the Amateur,... read more

Mar 21st 12 Posted by Bob Sevier

Eschew Vagueness, Seek Clarity

When you are not sure about which of your messages matter most, there will be a great temptation to send as many messages as possible with the hope that something will stick. Let me give you... read more

Mar 19th 12 Posted by Eric Sickler

Want More Students? Need More Donors? Bolster Your ATF.

At the risk of sounding indelicate, your school needs to get its act together. In my perpetual quest to dissect life into its most fundamental, digestible chunks, I’ve come to an important... read more

Mar 16th 12 Posted by admin

Stamats Wins “Best of Show” in Two Agency Competitions

Photo of previous awards won. CEDAR RAPIDS, IOWA – Recently, Stamats, Inc., won best of show awards—and a number of gold, silver, and bronze medals—in two agency competitions. At the Cedar... read more

Mar 14th 12 Posted by Brenda Harms

Key Findings from Stamats Adult Student Conference 2012

According to participants’ evaluations, the learning was fast and furious at the 2012 Stamats Adult Student Marketing Conference. Just in case you missed it, I wanted to share what our guests... read more

Mar 9th 12 Posted by Brenda Harms

Record-Breaking Conference Attendance in Austin

Everything is bigger in Texas—and that held true for this year’s Stamats Adult Student Integrated Marketing Conference held in Austin Feb. 27–29.  We were delighted to have nearly 200... read more

Mar 7th 12 Posted by Eric Sickler

The Irony That is Higher Ed Marketing

In my wanderings across our nation’s college and university campuses, I’m occasionally reminded—sometimes bewildered—by a chronic, ironic reality. Higher ed marketing success is often... read more